The Harmon Brothers is a Provo-Utah based ad agency that is known for the most viral ad in internet history. Since 2013, the agency has created nearly 20 innovative social media spots, which have garnered more than 1 billion views and revenue of over $300 million. The Harmon Brothers are best known for their successful hits such as Squatty Potty, Purple, ChatBooks, FiberFix, and Poo Pourri.
Just before Christmas, the Harmon Brothers rolled out their newest spot promotion – Lumē Deodorant, Lumē, which was created by women, is an all natural, clinically-proven, gynecologist-developed, dual-purpose, aluminum free deodorant that can be used anywhere on your body. It can be used by women and men and is guaranteed to control body odors for up to 72 hours. Because it is made without aluminum, fragrance oils, or baking soda, even persons with sensitive skin can feel comfortable using it.
In fact, Lumē is so effective that in head to head study against two natural deodorant leaders, Native and Schmidt’s, Lumē was proven to control odor six times longer than both.
According to prnewswire.com, Lumē Deodorant is now “one of the strongest-performing campaigns in agency history, with more than 7 million views and 30,00 shares in just a few weeks.” Sales are up 526% and “the company is on track to grow from $1.5 million annually to $15 million annually based on current indicators.”
Dr. Shannon Klingman, Lumē Inventor, and CEO said, “We have the best natural product in its class in the market, and now we are confident women everywhere will find us.” Daniel Harmon, Chief Creative Officer of Harmon Brothers, said, “Conveying a message that centers around bodily functions—such as pooping or, in this case, smelling and body odor—can be tricky, but we’re always up for the challenge. . . .These topics shouldn’t be off-limits. In fact, we’re aiming to remove the taboo completely so people can talk freely about solutions like Lumē without feeling embarrassed.”
